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Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study

ArXiv CS.AI13 Apr
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Researchers investigate whether autonomous CRM systems can sustain performance improvements over time or require continuous human-in-the-loop supervision. This longitudinal study addresses a critical gap in understanding the practical deployment of agentic AI in real-world marketing applications, with implications for scalable personalization systems.

Can AI-driven marketing systems maintain performance gains without constant human oversight?

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