“Midjourney, best known for its AI image generation technology, has acquired Co-Star, a popular free astrology app offering daily horoscopes and personalised readings. The move marks a significant pivot for the startup, which has recently diversified into areas like medical imaging. This acquisition signals that leading AI companies are increasingly looking beyond their core competencies to capture consumer lifestyle and wellness markets.”
Key Takeaways
- Midjourney announced the acquisition of personalised astrology app Co-Star on Thursday, as first reported by Bloomberg.
- Co-Star is a free app providing daily horoscopes and interpersonal astrological compatibility features to its users.
- The deal represents Midjourney's continued diversification, having already expanded from image generation into full-body ultrasound scanning technology.
AI image giant Midjourney expands into personalised astrology with its Co-Star acquisition.
trending_upWhy It Matters
Midjourney's acquisition of Co-Star suggests that well-funded AI startups are actively seeking consumer-facing platforms with existing, loyal user bases rather than building audiences from scratch. Co-Star has millions of users, offering Midjourney immediate reach into a demographic that skews younger and highly engaged. This could accelerate the integration of generative AI into everyday wellness and lifestyle apps, potentially reshaping how users interact with horoscope and personalisation features. Investors and competitors alike should watch whether Midjourney uses Co-Star's data to train new personalisation models, which could raise fresh questions around user consent and data privacy.
FAQ
What is Co-Star and how popular is it?
Co-Star is a free personalised astrology app that delivers daily horoscopes and lets users compare astrological compatibility with friends. It has attracted millions of downloads, particularly among younger, smartphone-native audiences since its launch in 2017.
Why would an AI image company buy an astrology app?
Midjourney appears to be diversifying its product portfolio beyond image generation, having already moved into medical imaging. Acquiring Co-Star gives it an established consumer platform and user base to potentially layer advanced AI personalisation features onto.
Will Co-Star change after the Midjourney acquisition?
No official details about product changes have been announced yet. However, given Midjourney's generative AI expertise, users could eventually see more sophisticated AI-driven personalisation or visual features integrated into the Co-Star experience.
