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AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too

TechCrunch AI2d ago
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Adobe data reveals AI shoppers are flooding U.S. retail sites with a 393% traffic increase in Q1, and crucially, they're converting at higher rates and spending more than human visitors. This trend demonstrates AI's tangible economic impact on e-commerce, signaling a major shift in how consumers shop online and validating AI integration as a revenue driver for retailers.

AI traffic to US retail sites surged 393% in Q1, driving higher conversions.

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